Hey! Welcome! You are about to read posts which mainly focusing on digital marketing. Under FunFacts page, you can find interesting facts about the relevant topics discuss on this blog. Enjoy!
75% of Americans admit bringing their mobile phone to bathroom!
4 out of 5 consumers have used smartphones to shop
There are 6.8 billion people in the world, 4 billion owns mobile phones, but only 3.4 billion use toothbrush
21% o adults keep their mobile phones within arm's reach
74% of people admit using smartphones for shopping, which 79% of them end up purchasing the product online
Mobile coupons receive 10% higher redemption rates than print coupons
81% of smartphones users have done research on their mobile phone, with 71% end up purchasing the products
Mobile phones ft Marketers?
In 2011 43% of marketers used mobile technology and 25% planned to do so with only 15% having no plans to "go mobile". More recently in May 2013, a Constant Contact survey reported that a hopping 73% of marketers now use mobile.
What A difference 2 years has made
Location Based Marketing; BlueBrain - "Location Aware Album" vs. Starbucks - "Mobile Order and Pay"
Have you ever experienced, being in the middle of crowded shopping center, like this
And there you go, protecting your ears from noises
What if I tell you, there is a solution for it? What if, you can listen to top playlist of the day? Sounds great? I got more for you.
What if, the song you listen to can automatically change as you move from store to store?
What if, a place isn't all about a vision in your eyes? But rather a melody in your ears.
The brothers, Ryan and Hays Holladay have created music that arises out of the listener’s interaction with a certain geographical location. The combination of sensors, high accuracy location tracking and your connected devices are leading to new types of engagement with your immediate surroundings.
Let's highlight the 2 core factors of BlueBrain:
High Accuracy Location Tracking (Geo-marketing or Location based marketing)
Users' Connected Device (Mobile Phones with Internet)
These 2 components are, more or less, part of Mobile Marketing - connecting and engaging with consumer through and with mobile.
Aside from BlueBrain and how amazingly technology and entertainment put together, let's go back to the very core itself.
Location Based Marketing
Why would location based marketing be beneficial for a brand?
Highly targeted
Location-based marketing is highly geographically targeted; you know that you are talking to people who are within close distance of your products or service.
Consumer Insights
User reviews will tell you exactly what your customers are thinking, while take-up rates for particular offers will provide insights into customer preferences. For example, with BlueBrain, by how many times the music is being played, they'd be able to determine what places are visited the most by certain group of people (are they tourists? or locals)
Attracting consumers
Location-based marketing is the best way to convert foot traffic and online traffic into new customers. People who had never have heard of our brand, or never have considered using our product, can be persuaded to try for the first time. With BlueBrain, one thing that make it so special is that, its unique - The world's first Location Aware Album . Personally, I would try download BlueBrain App!
Bring convenience to consumers
Back to the very top of the page. Noises at crowded shopping center. With BlueBrain, anyone could just listen to music, rather than noisy voices. How convenient it would be for consumer?
How Location Based Marketing Effect Retailer
Another brand who nailed it when giving convenience for their consumer is Starbucks!
Angel Wong, a Famous Youtuber give testimonials on her 2nd purchase of Starbucks through Mobile Order and Pay
Starbucks - Mobile Order and Pay feature on its app uses a customer’s proximity to a store, allowing consumer to order ahead before stopping in. By combining the power of mobile and location services, Starbucks is saving customers time and enticing them to come back.
The result may mean less time spent in the store, but definitely higher spend because of the speed and convenience provided for consumers. This is a definite win-win solution for both retailers and consumers convenience.
