Location Based Marketing; BlueBrain - "Location Aware Album" vs. Starbucks - "Mobile Order and Pay"

Have you ever experienced, being in the middle of crowded shopping center, like this

And there you go, protecting your ears from noises

What if I tell you, there is a solution for it? What if, you can listen to top playlist of the day? Sounds great? I got more for you.

What if, the song you listen to can automatically change as you move from store to store?
What if, a place isn't all about a vision in your eyes? But rather a melody in your ears.

Introducing, BlueBrain - The Location Aware Album

The brothers, Ryan and Hays Holladay have created music that arises out of the listener’s interaction with a certain geographical location. The combination of sensors, high accuracy location tracking and your connected devices are leading to new types of engagement with your immediate surroundings.

Let's highlight the 2 core factors of BlueBrain:

• High Accuracy Location Tracking (Geo-marketing or Location based marketing)
• Users' Connected Device (Mobile Phones with Internet)

These 2 components are, more or less, part of Mobile Marketing - connecting and engaging with consumer through and with mobile.

Aside from BlueBrain and how amazingly technology and entertainment put together, let's go back to the very core itself.

Location Based Marketing

Why would location based marketing be beneficial for a brand?

• Highly targeted

Location-based marketing is highly geographically targeted; you know that you are talking to people who are within close distance of your products or service.

• Consumer Insights

User reviews will tell you exactly what your customers are thinking, while take-up rates for particular offers will provide insights into customer preferences. For example, with BlueBrain, by how many times the music is being played, they'd be able to determine what places are visited the most by certain group of people (are they tourists? or locals)

• Attracting consumers

Location-based marketing is the best way to convert foot traffic and online traffic into new customers. People who had never have heard of our brand, or never have considered using our product, can be persuaded to try for the first time. With BlueBrain, one thing that make it so special is that, its unique - The world's first Location Aware Album . Personally, I would try download BlueBrain App!

• Bring convenience to consumers

Back to the very top of the page. Noises at crowded shopping center. With BlueBrain, anyone could just listen to music, rather than noisy voices. How convenient it would be for consumer?

How Location Based Marketing Effect Retailer

Another brand who nailed it when giving convenience for their consumer is Starbucks!

Angel Wong, a Famous Youtuber give testimonials on her 2nd purchase of Starbucks through Mobile Order and Pay

Starbucks - Mobile Order and Pay feature on its app uses a customer’s proximity to a store, allowing consumer to order ahead before stopping in. By combining the power of mobile and location services, Starbucks is saving customers time and enticing them to come back.

The result may mean less time spent in the store, but definitely higher spend because of the speed and convenience provided for consumers. This is a definite win-win solution for both retailers and consumers convenience.