Hey! Welcome! You are about to read posts which mainly focusing on digital marketing. Under FunFacts page, you can find interesting facts about the relevant topics discuss on this blog. Enjoy!
1. 75% of SEO is off-page and 25% is on-page
2. 91% of US Internet users search every month
3. Google+ is the highest correlated social factor for SEO ranking
4. The top 5 search results on the SERPs get 75% of user clicks.
5. Around the world, 131 billion searches are conducted on the web each month
6. 70% of the links clicked on by search users are actually organic
7. Google owns 65-70% of the search engine market share
8. 81% of businesses consider their blogs as an important asset to their business
9. Search and e-mail are the top two internet activities
10. Page titles are the most important on-page element after content
11. 70-80% of users ignore the paid ads, focusing on the organic results
12. 50% of search users begin their search with a mobile device and this percentage will only increase
SEO.. BE MY HERO
I'm a small word inside a book, world is a huge library full of books. Will the librarian ever find me?
Back to early 2005, I always went to library to find certain book that could support my assignment.
Imagine! this whole internet world is no different than a library. But what if my brand is just a word, in a book, in a library with billion books? will the librarian find me?
According to Search Engine Land, SEO (Search Engine Optimization) is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. The key purpose or a brand to use SEO is to increase “visibility” in all sorts of ways in search engines.
SEO has been used by wide variety of brands, including massive brands in car manufacturing such as: BMW, Honda, Toyota, Hyundai, etc.
When you think about it, its a bit unfair how big brands always come up on top of the list, its like small brands do not have the chance to be visible to customer. According to thetoptens.com , the best car brands are BMW, Mercedez, Lamborghini, Audi, Ferrari, Porsche, Ford, Toyota, Volkswagen and Honda. Isn't there so much more than that? Where is Hyundai? Mazda?
Based on Google Trends data on Australian Region, Hyundai is the least brand googled compared to its competition, Honda, Toyota, Mazda and BMW. To be more specific, I conducted more research in Victoria State, Australia. However, the result was unfortunate.
Hyundai is still the least brand googled by Australians. Will this be the end for Hyundai?
If internet world = library, as a brand, you want to make sure you are visible to the librarian and to the readers. You don't want bigger brands caught their attention, and you're left there invisible.
INVISIBLE? BE INVINCABLE!
Hyundai will still have the chance to survive! How? By setting up an effective SEO that is done through:
Branding
"Being known among people who look for your product's category is enough"
It all comes down to building the proper and effective brand image. An image that will remain strong in consumer mind - a unique positioning. According to Revolutionautogroup.ca Hyundai is known for their good safety, it has three vehicles named Top Safety Picks by the highly respected Insurance Institute for Highway Safety (IIHS) in 2016; they were the Sonata, the Genesis and the Tucson.
A unique selling proposition help a brand in building strong image.
Search localization
"Even if you are a small brand, tell people exactly where you exist."
According to Wordstream.com, one sneaky way to improve awareness is by using location to be specific about our marketing. With Google, the local presence is often the quickest way to shoot your site to the top of search results. Regardless of how many big brands dominate them, Google is still bound to display some local results. Simply saying, it is way more specific to search for "Hyundai South Melbourne" than just "Hyundai".
Social media
"Social media may not be the most functional way to increase awareness, but when you're focusing on brand level competition, it is invaluable"
Sure, many of your customers will use it for customer service and other support related queries but what’s a better opportunity to develop your brand than by helping customers in public? - Social Media
Contests and other ways to entertain your audience are other ideas that help build connection with an audience. Stephen Brown, a renowned marketing professor said: “a brand is nothing more or less than sum of all the mental connections people have around it”
By putting efforts to improve the following three, YOU as a brand should be able to be recognized by the librarian (search engine: Google/bing/yahoo), so then your readers (web surfers, your target audience) have as many knowledge as possible about your brand.
ITS YOU, THE LIBRARIAN & THE READERS
Friday 16 September 2016
#WhatNoOneTellsYou About NETFLIX
Netflix was almost called Blockbuster.com. In 2000, Blockbuster considered purchasing Netflix. Netflix was going to sell them 49% stake in the company and would have become the online service that Blockbuster was looking for.
Netflix has 76,897 different categories while searching. Some of these categories include “Cool Moustaches”, “Dark Canadian Thrillers”, and “Understated Detective TV Shows. Maybe that’s where all the good shows I’ve been looking are hidden.
You can sort your list of movies on Netflix by their Rotten Tomatoes rating. You can do this by going to the Rotten Tomatoes Netflix streaming page OR you can download a free Chrome extension that will give you the ratings listed right on Netflix.
Netflix employees are allowed to take as many vacation days as they want. Netflix spokesperson Joris Evers said, “It’s about freedom and responsibility and treating people like adults
Netflix employees know how to have fun. On April Fool’s Day one year, they changed up their categories and added some made up categories instead. Some of these ridiculous categories included “Movies That Are In English But Still Require Subtitles”, “Movies Featuring An Epic Nicholas Cage Meltdown”, and “TV Shows Where Defiantly Crossed Arms Mean Business!”
If you are watching Netflix on your computer there are a ton of keyboard shortcuts you may not know about. Here are a few of them: F = Full Screen, Shift + Left Arrow = Rewind, Shift + Right Arrow = Fast Forward, M = Mute, Up Arrow = Volume Up, Down Arrow = Volume Down, Enter = Play/Pause, Page Up = Play, Page Down = Pause, and ESC = Exit Full Screen. Some of these will come in handy when you are watching movies at work rather than actually working.
Wednesday 7 September 2016
NETFLIX - THINK BIG
Netflix is a streaming media provider based in US. The company, which started as a small DVD-by-mail service in the U.S., has expanded its streaming video services worldwide in the last few years.
With around$7 billion annual revenue, the success is undoubtable.
The main job of analytics is to help companies gain insight into their customers, optimizing their marketing and deliver a better product. Analytics gives businesses the quantitative data they need to make better, more informed decisions and improve their services. Without analytics, company is blind.
WHAT DOES NETFLIX SEE?
Netflix see "DATA" and its importance to them. At current count, Netflix has 83.18 million worldwide streaming customers. Having this large user base allows Netflix to gather a TREMENDOUS amount of data.
TREMENDOUS DATA = BIG DATA
NETFLIX come straight to mind when it comes to Big Data.
Thinking of the word "BIG", the question pops to mind would be, how BIG?
"its not the amount of the data that matters, but what the businesses do with the data"
As starting point, understand that Netflix has the advantage as internet company that allows Netflix to know their customers well, not just have a “persona” or “idea” of what their average customer is like.
By this means, Netflix can make better decisions and ultimately make users happier with their service.
Netflix gain insights from analyzing what customer do when streaming, such as:
What day cust watch content (Netflix has found people watch TV shows during the week and movies during the weekend.)
What device cust use to watch (Do you like to use your tablet for TV shows and your PC for movies? Do people access the Just for Kids feature more on their iPads, etc.?)
When cust pause and leave content (and if they ever come back)
The ratings given (about 4 million per day)
Searches (about 3 million per day)
Browsing and scrolling behavior
Netflix also looks at data within movies to find out if customer skip credits.
Why NETFLIX cares?
Through their analytics, Netflix may know how much content users need to watch in order to be less likely to cancel,
“If we can get each user to watch at least 15 hours of content each month, they are 75% less likely to cancel. If they drop below 5 hours, there is a 95% chance they will cancel.”
So now that they have this data, they can ask themselves “How do we help users watch at least 15 hours of content per month?”
NETFLIX RECOMMENDATION is the answer
assessing customer entertainment preferences (performing better job of targeting users with offers for shows/ movies they might like based on previous watched movies by the user)
Few months ago, I, personally, registered to NETFLIX. On the boarding process, Netflix asked new user (me) to rate my interest in movie genres and rate any movies i’ve already seen.
Why do they do this right up front?
"Because helping users discover new movies and TV shows they’ll enjoy is integral to Netflix’s success."
If people run out of movies they want to watch and have no way to find new movies, they’ll cancel. It’s important that Netflix puts a lot of focus on making sure they have an accurate algorithm for this rather than having users rely on outside sources to find new movies, or even users' personal preference.
How the recommendation system works?
FORBID "RUNNING OUT OF MOVIES"
For myself, yes, movies is life. I love movies - who don't?. But often, during long-boring-summer break, I asked myself
"What more to watch?".
Netflix assure me that I wont ever have to face that problem again.
The point is, to get consumer, spend more and more time streaming on Netflix, therefore consumers have more tendency on long term subscription to Netflix.
75% of Americans admit bringing their mobile phone to bathroom!
4 out of 5 consumers have used smartphones to shop
There are 6.8 billion people in the world, 4 billion owns mobile phones, but only 3.4 billion use toothbrush
21% o adults keep their mobile phones within arm's reach
74% of people admit using smartphones for shopping, which 79% of them end up purchasing the product online
Mobile coupons receive 10% higher redemption rates than print coupons
81% of smartphones users have done research on their mobile phone, with 71% end up purchasing the products
Mobile phones ft Marketers?
In 2011 43% of marketers used mobile technology and 25% planned to do so with only 15% having no plans to "go mobile". More recently in May 2013, a Constant Contact survey reported that a hopping 73% of marketers now use mobile.
What A difference 2 years has made
#WhatNoOneTellsYou About A/B Testing
2.72% of online retailers test their CTA (Call To Action) button
Google ran more than 7 THOUSANDS A/b Testing in 2015, which 40 of the tests are to determine which shades of blue earn more clicks
QuickSprout runs A/B testing once every two weeks, and it boost up their sales by 20%
People surfing on TreeHouse library never sign up, having their navigation bar and sign up button scroll as the page scroll down, boost up their registers of 138%
Microsoft went from 14 days trial to 30 days trial, as the result, 102% more people continue purchasing the software after their trial period ended
Still doubting the power of A/B testing? Try Obama!
President Obama election year of 2008, trial their CTA button, and combine it with Obama's family picture that says "learn more", as result, increasing signups by 40.2% worth of 60 million dollars and 288.000 Volunteers
Location Based Marketing; BlueBrain - "Location Aware Album" vs. Starbucks - "Mobile Order and Pay"
Have you ever experienced, being in the middle of crowded shopping center, like this
And there you go, protecting your ears from noises
What if I tell you, there is a solution for it? What if, you can listen to top playlist of the day? Sounds great? I got more for you.
What if, the song you listen to can automatically change as you move from store to store?
What if, a place isn't all about a vision in your eyes? But rather a melody in your ears.
The brothers, Ryan and Hays Holladay have created music that arises out of the listener’s interaction with a certain geographical location. The combination of sensors, high accuracy location tracking and your connected devices are leading to new types of engagement with your immediate surroundings.
Let's highlight the 2 core factors of BlueBrain:
High Accuracy Location Tracking (Geo-marketing or Location based marketing)
Users' Connected Device (Mobile Phones with Internet)
These 2 components are, more or less, part of Mobile Marketing - connecting and engaging with consumer through and with mobile.
Aside from BlueBrain and how amazingly technology and entertainment put together, let's go back to the very core itself.
Location Based Marketing
Why would location based marketing be beneficial for a brand?
Highly targeted
Location-based marketing is highly geographically targeted; you know that you are talking to people who are within close distance of your products or service.
Consumer Insights
User reviews will tell you exactly what your customers are thinking, while take-up rates for particular offers will provide insights into customer preferences. For example, with BlueBrain, by how many times the music is being played, they'd be able to determine what places are visited the most by certain group of people (are they tourists? or locals)
Attracting consumers
Location-based marketing is the best way to convert foot traffic and online traffic into new customers. People who had never have heard of our brand, or never have considered using our product, can be persuaded to try for the first time. With BlueBrain, one thing that make it so special is that, its unique - The world's first Location Aware Album . Personally, I would try download BlueBrain App!
Bring convenience to consumers
Back to the very top of the page. Noises at crowded shopping center. With BlueBrain, anyone could just listen to music, rather than noisy voices. How convenient it would be for consumer?
How Location Based Marketing Effect Retailer
Another brand who nailed it when giving convenience for their consumer is Starbucks!
Angel Wong, a Famous Youtuber give testimonials on her 2nd purchase of Starbucks through Mobile Order and Pay
Starbucks - Mobile Order and Pay feature on its app uses a customer’s proximity to a store, allowing consumer to order ahead before stopping in. By combining the power of mobile and location services, Starbucks is saving customers time and enticing them to come back.
The result may mean less time spent in the store, but definitely higher spend because of the speed and convenience provided for consumers. This is a definite win-win solution for both retailers and consumers convenience.
