15 Million Apps in Apple Store, another 15 Million Apps in Google Play!!?

- a good app won't ever be enough

How to be unique in such crowded market? Some may call it new SEO, I'd prefer calling it ASO (App Store Optimization). The main goal for marketers nowadays is focusing on how to support user goal acquisition.

Kobi Glick said "Store Listing", I'd say "A/B Testing"

"But, oh what? What did I just read?"
Don't you worry! The confusion is no more.

Brief about "Store Listing"

Kobi Glick, a Google play team representative popularized the term "Store Listing Experiment" but really, what is it? "Store listing" is one feature on Google App Store (Google Play) which allows App developer to basically list the App they build to be exposed to consumers.

But what does the "Experiment" stands for?

Based on the previous video, the experiment occurs where developers are allowed to have "trial" on their app icon and stuff like their screenshot of the app. "Trial" is so important, because:

1. App icon, in this case is one marketing attributes which also is a main drive to attract consumer's attention. A good App icon can do more, rather than just being "an icon".
2. "A main drive" Is one serious matter, in which, developer can't really rely on their intuition on deciding what's a good App icon, and what's not - consumer perception matters. Each consumer who surf Google Play has different perspectives. Some consumer might perceive the logo as interesting while some of them might see there is nothing special about the logo.
3. The question of concern is, why use intuition while developers have the chance to rely on numbers/ data to optimize their store listing?

"Trial" brings the idea of seeing what could and could not work for an App, and take any corrective action when needed.

The process of "trial" itself, is basically relying on what we called as "A/B testing"

A/B Testing

"The process of comparing two variations of a single element to determine which performs best in order to help improve marketing efforts"

The process of comparing two variations of a single element

• In other words, A/B testing is basically developing 2/more different ways in obtaining one goal.
  

• This is also known as 'split-test'
• Google Play implement this by allowing developer to edit their graphic and text to their App listing, and compare

To determine which performs best

• After being able to compare the advantages, developer will then choose which way actually bring more advantage to them and make it as their best option.
• The Kongregate, famous for creating the game Epic Skater, decide to did trial on their App icon and see if the icon they've always had is the best. They did new design for the icon. Apparently it turned out that, one of the new App icon design is 39% better than the old one.

The old Epic Skater AppIcon

The New Epic Skater App Icon

In order to help improve marketing efforts

• The new Epic Skater App icon is 39% "better", the betterment includes:
• increment of conversion rate
• better resonance of their audience
• increased return on investment
• Other than personally gaining more profits, the use of A/B testing a.k.a Store Listing Experiments bring more benefits to the developer such as:
• improving traffic from all sources
• amplifies organic users acquisition on Google Play
• gathering consumer insight
• with proposing various of ideas on App icon design, developer will be able to find out, the design consumers like more as well as their taste and preferences
• Knowing these lead to the  betterment of targeting market. Developer can be more specific to target their products.
• Example, the "Me" appp

The developer of me app propose 2 hypotheses,

1. Does the app icon need to be colorful?
2. Does the word "ME" need to be attached?

Store listing experiments has allowed them to test both icons, and as an end result, the new design app with more colorful colour and no "me" is more attractive to users, improving user rate by more than 33%.

Some tips to go, use A/B testing, make a difference!

SOCIAL MEDIA MARKETING

Yesterday - Today - Tomorrow

Admit it, as part of 75% internet surfers who use social media, you definitely recognize these apps. I mean, for some of us having to live without these apps? Oh come' on.

WHAT IS SOCIAL MEDIA?

Take a while, and ask yourself, what is it really? We are so attached to it yet we know only a few.
According to Wikipedia, Social Media are computer-mediated tools that allow people, companies and or other organisations to create, share or exchange information/ contents/ ideas in virtual communities.
Lets focus on the highlighted words and relate to the social media apps above

• Instagram is used, personally, by famous celebrities. Take for instance, 79m followers account of Kim Kardashian. Known for starring TV show: Keeping Up with the Kardashians, Kim comes first when it comes to endorsement - sharing her personal experience to attract consumer buying the product

WHAT IS INSIDE SOCIAL MEDIA?

According to Kaplan, Social media is also classified based on their social presence ad self-presentation:

There is no doubt that social media dominate internet users nowadays, for fact #NoOneTellsYou that 91% internet users are surfing on social media each day. But has social media always been this active?

SOCIAL MEDIA YESTERDAY

Correct. It hasn't always been this active. Dragging you 20 years back to the era of Web 1.0 and OpenDiary. Web 1.0? We live in the era of Web 2.0, with Google instead of Netscape. However, back then, it was web 1.0 who run the world.

WEB 1.0

Back to the famous founder of OpenDiary, the first blog to have ever made in history Bruce and Susan Abelson. OpenDiary, an early social networking site that brought together online diary writers into one community. We might never heard of this before - not until you read this, which make sense, because its 20 years ago, maybe our parents or grandparents are the ones having to experienced writing their diaries and shared it with the world

20 years back from today, imagine you live in the world without Google, I mean, who gonna help us with reference for our paperwork? (comment down below if you feel me). YES NO GOOGLE. It was... Netscape.

And they started to realize that Web 1.0 need some improvement. They need people, to engage more in virtual world.

WEB 2.0

Web 2.0 concept itself started with a conference of brainstorming session, adding exciting new application and sites for users to communicate / share and create interaction in within (Oreilly.com, 2016). Like many other concepts, web 2.30 doesn't have a hard boundary, but rather a gravitational core. The visualization of web 2.0 may come with set of linked principles.

Analyzing from the principles, yes. Web 2.0 is all about "user generated content" or as said "Consumer-generated Media" or simply called SOCIAL MEDIA where consumers are socialized to be an architect or participant of their own website. With web 2.0/ social media

• Consumers engage in interaction with other users
• Consumers are free to express themselves through shared moments, pictures, videos, thoughts

• Consumers are given more right to freely deliver their comments about certain articles, posts, advertisement. Meanwhile not all the comments are positive, like this comment on YouTube:

• Consumers are given the chance to have a second life - that sounds a bit scary, is it?. But for fact #NoOneTellsYou that 71% of internet users check on their Facebook atleast 5 times a day. Yes, just like any other social media, Facebook allow the users to interact - or not to interact (how many of us don't want to be friends with our family on FB for whatever reasons?) with their friends virtually, ignoring the fact that they are 10.000 miles apart/
• Consumers are allowed to see reviews, based on someone else's experience with certain product, which also allow companies to use social media in generating positive word of mouth to increase awareness and trustworthiness of their brand.
  

TODAY'S USE OF SOCIAL MEDIA NETWORK

Mainly focusing about business aim of social media usage, many businesses both big brands or small ones are using social media to increase awareness and spreading more word of mouth. This is done through several ways which includes:

Advertisement in social media - Awareness

Once it come to awareness, one top brand in my mind is always, NIKE. using Facebook and YouTube as their platform this time, Nike ft Pepsi and featured by Kyrie Irving  is having free give away of 'Uncle Drew' collection. The giveaway truly catch my attention as its not just the shoes, but the mini dolls of 'Uncle Drew' which I find very cute

But how to win this pair of limited collection?

Again, Nike ft Pepsi are smartly using social media platform. To win this limited 'Uncle Drew' collection - a NIKE sneaker, a Hoodie, and the cute doll. Beforehand, fans worldwide 1you are required to:

1. Download the Pepsi Pass app
2. Enter sweepstakes to win one of the limited-edition kit

Simple easy 2 steps for such priceless box? Why not!

SOCIAL MEDIA TOMORROW

Future social media? How is it gonna be like?

My prediction.. There is only one ultimate answer to this question, one word.

WOMEN. - uhh but why?

#NoOneTellsYou that the male vs. female ratio of social media users is as follows: Facebook – 60% female/40% male; Twitter – 60% female/40% male; Pinterest – 79% female/21% male; Google Plus – 29% female/71% male; LinkedIn – 55% female/45% male.

This is quite obvious isn't it? That the future shoppers are women, Therefore, a wise recommendation would  be for companies to start thinking about redirecting their target audience to female shoppers.

Groceries shopping, home supplies, fashion apparel, choosing family cars, buying coffee before work, buying toys for the kids, gardening, or even picnic... Afterall, its always women who does it all

#WhatNoOneTellsYou about Social Media

1. 93% marketers are using social media. However only 9% of marketing companies have full-time bloggers
2. 23% of total Facebook users of (1,700,000,000 people) check on their account at least 5 times a day
3. There are 684,478 pieces of content shared on Facebook; 3,600 new photos on Instagram; 2,083 check-ins on Foursquare during EVERY ONE MINUTE OF EVERY DAY
4. Future market is on women, why? The male vs. female ratio of social media users is as follows: Facebook – 60% female/40% male; Twitter – 60% female/40% male; Pinterest – 79% female/21% male; Google Plus – 29% female/71% male; LinkedIn – 55% female/45% male.
5. YESTERDAY - TODAY - TOMORROW Facebook will still be on as 77% of B2C companies have acquired new customers through their Facebook presence

About Me

But oh hey! My name is Sheli (shelly). I am a second year Monash international student enrolled under Marketing studies and currently doing Digital Marketing unit to have some more fun with "Art Marketing".
Aside from being a student, I do a bit of dancing - hiphop and stuff, I play saxophone - yet I'm an EDM fanatic (?) #hardwellno1, clothes are goddess, enjoy travelling and i love dogs, yey!

For a quick review, the posts on this blog will be talking around Digital Marketing, featured with fun facts that, really, #NoOneTellsYouAbout. But yep, hopefully you enjoy the contents as much as I do and I deeply hope this is not too boring for you to skip the page.

With love, Sheli ;)